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About us

J Patrick Costello, CFP®, CLU

Founder, President and Chief Executive Officer

Patrick is a Certified Financial Planner™ and Chartered Life Underwriter at Green River Financial Services. He is committed to the delivery of high quality financial planning services to the community, with a focus on sustainable investing, risk management, asset accumulation and careful planning.

His expertise includes investment portfolio design, small business retirement plans, retirement planning, estate planning and insurance products.

Critical elements of his approach to financial planning:

  • Fact-based explanation of the benefits of sustainability analysis when designing a diversified investment portfolio
  • Attentiveness to the tax consequences of investment strategies
  • Emphasis on the value of optimized retirement plans to business owners

Whether he is helping young people develop effective savings habits; working with pre-retirees as they prepare to make critical decisions about inheritances, pensions and retirement plan rollovers; or strategizing with post-retirees about how to manage their income needs and provide for children and grandchildren, Patrick brings a powerful blend of experience, knowledge and human insight to each client engagement.

He is also passionate about helping investors better align their investment strategies with their personal ethics and values, while earning a competitive return and accumulating the wealth needed to live a lifestyle of their choosing.

Patrick’s book “Green Investing: More Than Being Socially Responsible” delivers an important message: Busy investors can accomplish this realignment without making a financial sacrifice, or needing to develop specialized investing expertise.

His overarching purpose is to be part of a movement to shift billions of individual investor dollars toward companies in all industries, small and large, that do a better job of protecting the environment, nurturing their employees and governing their enterprises.

In 1994, Patrick began his financial services career as a Financial Advisor at several firms in Southern California. He developed expertise in tax-deferred annuities, investment strategies and retirement plan design.

In 1998, he re-located to the San Francisco Bay Area, and took a position as Senior Vice President for Client Preservation, Inc., a start-up annuity consulting firm in San Francisco.

In January of 2002, Patrick founded Costello and Associates and began his own retail financial planning business now known as Green River Financial Services, located in San Anselmo, CA (Marin County).

A Bay Area resident for over fifteen years, Patrick lives in Forest Knolls with his wife, Erica. As a lifelong musician, he continues to work on musical projects in his spare time as well as ride his mountain bike through the foothills of Mt. Tamalpais.

Check the background of this investment professional on FINRA’s BrokerCheck.

Patrick Costello is a Registered Representative of Cambridge Investment Research, Inc. Securities are offered solely by Cambridge Investment Research, Inc.,  Member FINRA/SIPC, a Broker Dealer. Advisory services provided through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor,  located at 1776 Pleasant Plain Rd., Fairfield, IA 52556 (800) 777-6080. Green River Insurance and Financial Services is independent of Cambridge.  J. Patrick Costello is insurance licensed in the State of CA, and is securities licensed in the states of CA, WA, NY and TX.