Green Investing: It’s About Investor Empowerment
“Green Investing: More Than Being Socially Responsible” begins with two key theorems:
- Without spending an inordinate amount of time, or becoming an investing expert, everyday investors can align their investing process with their personal ethics and values
- The data now show unequivocally that investors do not have to sacrifice performance when adding a Green, Sustainable screening component to their investment process
Green investing, as defined in this book, has socially responsible and sustainable investing at its core, but then enlarges the concept to encompass the totality of the individual’s investing experience.
Green investors are able to go beyond the basics of a Sustainable investment strategy and successfully navigate today’s complex investing landscape, avoiding pitfalls and leveraging the resources offered by the professional SRI community and the Certified Financial Planner Board of Standards to help them achieve their goals.
Many Challenges Await
The financial services industry is rife with conflicts of interest, marketing hype and enormous amounts of media “noise”. Most investors don’t realize that when working through huge national financial service firms, they may be limited to proprietary trading programs and/or a small handful of mutual fund families that do not offer much in the way of Sustainable investing options.
Investor wake-up call: Does the recent popularity of so-called “Impact Investing” muddy the waters for SRI investors?
“Green Investing: More Than Being Socially Responsible” delivers:
- An analysis of the differences and similarities between Socially Responsible, Sustainable, and Impact investing strategies
- Current objective performance information demonstrating that SRI investors do not make a financial sacrifice
- Practical step-by-step guidelines investors can use to add Socially Responsible and Sustainable investing strategies to their portfolios
- A summary of the attributes of popular investment vehicles such as mutual funds, exchange traded funds (ETFs) and separate accounts
- An overview of the science behind the construction of a diversified, risk-adjusted investment portfolio
- Consideration of the impact huge investment firms and banks have on the investing environment and investor behavior
- A discussion of the effect of the financial media on the decision-making process of long-term investors
- Detailed descriptions of the professional training and standards of care offered by financial professionals with titles such as Financial Advisor, Investment Consultant, and Certified Financial PlannerTM