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Financial Planning: More Than Wealth Management

Why you need a Financial Planner™
who is “Certified”

Individuals certified by the Certified Financial Planner (CFP) Board have taken the extra step to demonstrate their professionalism by voluntarily submitting to the rigorous CFP® certification process that includes demanding education, examination, experience and ethical requirements.

People may think that all financial planners are “certified,” but this isn’t true. Anyone can call himself or herself a “financial planner.” Only those who have fulfilled the certification and renewal requirements of the CFP Board can display the CFP® certification marks.

Forming A Partnership
Comprehensive Planning
Risk Analysis

People use different terminology to describe the process of comprehensive Financial Planning, but its essence is a close working partnership between a client/family and a Financial Planner. Other professionals may be brought in to be part of the team.

The purpose of the client/Planner relationship is to examine carefully all elements of the client’s financial circumstances, set retirement and life goals, and, through dialogue and analysis, map out effective steps to achieve those goals.

One of the prime concerns at all times is Risk Analysis – where are the main risks that could prevent a client, a business or a family from achieving its goals? Green River’s approach to Financial Planning emphasizes the identification of, and where possible, elimination or mitigation of client-risk exposures.

Investment Services

Patrick provides a variety of investment services to clientele, based on their needs and individual inclinations.

All investment engagements begin with a careful analysis of the client’s circumstances, goals and risk tolerance. If investment in securities markets (stocks, bonds, mutual funds, exchange traded funds, etc.) is indicated and desired, risk analysis software is used to craft an appropriate diversified portfolio template. Once these conventional steps are taken, clients interested in Sustainable, Socially Responsible investing may opt for our Green investing services.

Some clients implement the portfolio themselves, using Green River’s template. Other clients engage us to open brokerage accounts and manage their portfolios directly. In this case, we monitor, advise and through Cambridge Investment Research Advisors, Inc. report on the progress of the portfolio over time. Changes are made when necessary. Client assets are held with an independent third party custodian, National Financial Services, LLC, and all portfolio activity can be viewed by clients through a secure, password protected website.


Annuities are investments with insurance companies, and are among the most complex investments available. Additionally, certain types of annuities have been sold inappropriately and in some cases dishonestly, to the detriment of the insurance industry and the financial planning profession. At the same time, annuities are sometimes the perfect investment for clients who wish to generate guaranteed income in retirement.

Annuities generally contain fees and charges which include, but are not limited to, surrender charges, administrative fees and for optional contract riders and benefits. All guarantees of an Annuity are backed by the claims paying ability of the issuing insurer.

If you have been approached about buying an annuity, it is in your best interest to speak to someone who understands the products and will give you an unbiased assessment of whether a particular annuity makes sense for you.

Green River offers a free consultation to anyone who would like an independent review of their portfolio. 

Insurance Protection

Working people with families should seriously consider buying Life Insurance, especially during the asset accumulation years. Important: Self-employed business owners may be able to take a deduction for contributions made to a Life Insurance policy if it is structured properly. In some cases cash value life insurance policies can accumulate value that can be accessed during retirement. There may be limitations.

Disability Insurance also provides a critical safety net used to guard against the possibility that Injury or illness will prevent an individual from working at his or her normal occupation. Statistically, disability before retirement is a greater possibility than early death. It is for this reason that high earners are advised to consider Disability Insurance as even more important than Life Insurance during their working years.


Business Retirement Plan Design

One of the most potent financial tools a business owner has at his/her disposal is the Business Retirement Plan.

Some business owners make the mistake of thinking that a business retirement plan is only or primarily for the sake of the firm’s employees, and represents a net cost for the business owner. In reality, retirement plans can be used by business owners to create significant current tax deductions now and in the future. SEP IRAs are a good first step, with 401(k) Plans and/or Profit Sharing Plans as practical options as the work force increases. Older business owners with few or no employees may be able to exceed the contribution limits of these other plans with a Defined Benefit Plan.

Just as important, many business owners are so busy running the business and plowing profits back into the business that they forget to “pay themselves”, by setting some money aside in a retirement plan. Funding a retirement plan will help a business owner prepare for the future, build a retirement nest egg, and diversify some of his equity away from the business itself.

We offer a free consultation and analysis for business owners interested in exploring their retirement plan options.

Patrick Costello is a Registered Representative of Cambridge Investment Research, Inc. Securities are offered solely by Cambridge Investment Research, Inc.,  Member FINRA/SIPC, a Broker Dealer. Advisory services provided through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor,  located at 1776 Pleasant Plain Rd., Fairfield, IA 52556 (800) 777-6080. Green River Insurance and Financial Services is independent of Cambridge.  J. Patrick Costello is insurance licensed in the State of CA, and is securities licensed in the states of CA, WA, NY and TX.